biPro whey protein isolate
biPro Questionaire

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Questions Strongly Agree Agree Neutral Disagree Strongly Disagree If Disagree/Strongly, Please Provide Details
A: The Package            
  Package is easy to store
  Package is easy to open
  Directions for use are clear
  Label copy is easy to read
  biPro flows freely from pour spout
  Nutrition Facts provide adequate information
  Prefer larger package size
 
B: The Product
  biPro is easy to measure
  biPro has little to no taste or after-taste (bland flavor)
  biPro has no objectionable smell
  biPro mixes well in water and other beverages
  biPro dissolves completely in beverages
  biPro mixes well in soft foods, ie. pudding or yogurt
  biPro cleans easily from cups and other dishes
 
C: The Recipes            
  Recipes provided are interesting and appealing
  One or more recipes were prepared
  Recipes taste good
 Recipes require adjustment (If Agree, please describe)
  Prefer smoothies or biPro beverages only
 
D: Internet / Web Promotions            
  I use email on a daily/weekly basis
  I would be willing to purchase this product online
  I would be willing to pay shipping/handling charges for web orders
  I would be willing to complete monthly email surveys for 6 months in exchange for free product
  I search the internet to find the best available prices before purchasing online
  I use internet information to compare nutrition of products


Miscellaneous Questions


How often do you currently take whey protein powder?

Daily   Every other day   Once/Wk   Only with exercise   Infrequently


What types of protein do you currently purchase?

Whey Protein   Soy Protein   Casein   Egg   Meat   Other


What flavors do you prefer? check all that apply

Unflavored   Vanilla   Strawberry   Chocolate  Mocha   Other


Why do you take protein powders? check all that apply

Muscle Repair   Muscle Growth   Energy   Weight Loss   Immune Health   As an extra protein source   Other


How many family members currently take protein products, in any form (powder, bars, beverages)?

# of adults   # of Children


How many family members would be interested in taking protein products, in any form (powder, bars, beverages)?

# of adults   # of Children


Which of the following describes your current activity level?

Inactive   Active/No Formal Exercise   Exercise 1-3 days/week   Exercise 4-7 days/Wk


Which of the following brands do you currently purchase? check all that apply

EAS Lifetime Fitness GNC Designer Whey Met-RX Atkins
Optimim Somersize Solgar Nature's Best Muscle Tech Other

How much would you pay for a 2 lb. container of protein powder, such as the one you are testing?

Under $9.99   $9.99-$11.99   $12.99-$14.99   $15.99-$17.99   $18.99-$19.99   $20 or more


Which of the following, when listed on a package label, positively influence your decision to purchase a product? check all that apply

Vitamin Fortified Added Minerals Source of Calcium Source of Fiber 100% Natural
Source of Antioxidants Kosher No Sugar No Lactose No Aspartame
No Preservatives No Fillers No Additives No Artificial Flavors No Artificial Colors


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